Thursday, September 25, 2008

Radio Network Expansion

What's this mean to our website clients?
It's huge! How many website companies have radio advertising on a national scale AND are willing to use it to promote their website clients? I only know of one... Every time we add a new station to our network, YOU benefit.

How can I measure if the radio advertising is working?
To see how many visitors we have driven to your website, visit www.agmarketonline.com and do a search for your business. Click on your banner or name, then click on the yellow link in the black bar labeled "view search statistics". The national average click-through rate for search sites is between 3-4%. How does your site stack up? Contact us if you would like to improve this to get even more customers to your website.

How do we have all this radio advertising?
Howard Hale produces several nationally syndicated programs and provides them to radio stations at no charge. (Horseman's Corner, Cattleman's Corner, Harvest USA, Ag News, Opening Markets & Closing Markets). In return we get a bunch of air time. Instead of being greedy by selling the ads and keeping the money, Howard graciously allows us to use the advertising to help promote our clients! So we built a well-organized, easy to use search-engine type website that lists our clients, then we advertise it every day M-F on some 28 stations in 8 states (currently). We recently added 4 in Scottsbluff, 1 in McCook, 1 in North Platte and 2 in Grand Island. To view a complete list of stations, visit agmarketonline.com/stations.

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