Monday, December 31, 2012

What's an 'app'?

You may have heard the saying, 'there's an app for that' and it's true, there are millions of 'apps' created for all kinds of reasons.  So, before we go any further, what's an 'app'?

Before I could explain to my customers how valuable it might be to have an app, I knew it would necessary to answer this basic question. So, what's an 'app'?

Here are a couple responses to this elusive question...

Sean Brandt, owner of a website design firm in Lincoln, Nebraska wrote, "Custom software developed and branded to meet the needs and wants of an organization's audience. A mobile site utilizes a browser on your mobile phone and it usually functions like your main website in design and content usually built by a web designer. A mobile app is a stand alone application on a mobile phone that has it's own graphical user interface fulfilling a specific niche pertaining to your organization that is built by an app developer."

Adam Bauer, Marketing Director for Zips Trucks in Iowa replied, "A mobile website is an optimized version of a main website (streamlined, simplified and sized appropriately for smaller screens).  Advantages: easier to find (search engines) and share; less expensive; easier to update; compatible across many devices..
A mobile app is an application that is downloaded and installed on a mobile device.
Advantages: can work offline; can utilize native functionality (camera, SMS, GPS,...); higher performance (good for interactivity or gaming); personalization (updating personal data regularly, Evernote).

I enjoyed the simplicity of Jeremiah Eli Schweitzer's answer when he wrote, "Something that makes something else easier."

In fact, it was this definition that helped me to realize that I have been building 'apps' or as we call them, 'modules' or 'snippets of code' that have been helping make things easier on the web since 1998 and conventional computers as far back as 1978.  

By this definition, 'apps' are nothing new.  It's the delivery of information that has been under constant evolution - from the invention of the printing press hundreds of years ago to Radio to TV to the amazing tool we all know as the 'Internet'.  The Internet has placed the world's largest library at our fingertips, but without an actual vehicle to deliver the information, it's virtually useless.  

The first vehicle to deliver information over the internet came in the form of large main frame computers.  Eventually PC's, or personal computers found their way into homes and the public began getting news and other information delivered directly to their desktop, as Dr. John Naisbitt predicted in his book Megatrends, nearly 30 years ago.  Websites carried the load to our PC's for many years, and will continue to do so while apps can be thought of as the driving force behind mobile content delivery.

Now, literally thousands of different mobile devices can be easily purchased and eventually nearly everyone will have a mobile device of some sort.  Since Apps are the programs (software) that run these devices, they can easily be seen as the engine that is driving mobile content delivery to new heights. 

In summary, here are a few of the benefits of having an app designed for your business or organization;
  • Apps deliver content to mobile devices more efficiently than a web browser.
  • Apps generally load quicker than websites, or even mobile websites.
  • Apps can be easily custom designed and updated quickly, even more easily than a website.
  • Apps are highly interactive and can pull from other native apps (GPS, Camera, etc)
  • Apps make it possible to connect via all social media sites in one place.
  • Apps are downloaded to your device, enabling access to content when a connection is not available.
  • App developers must pay a fee, creating a natural filtering process of designers.

There are several other specific benefits unique to various industries that are too numerous to mention here, but we would be happy to visit with anyone interested in exploring the possibilities.

Please give us a call toll free 1 800 783-1103, txt 940 224-6315 or email if you would like a free quote on the production of your next app!

Sunday, December 23, 2012

American Gelbvieh Association goes mobile!

Hale Multimedia LLC is very pleased to announce that the American Gelbvieh Association has hired us to create, develop and release a new mobile app to be launched in January 2013.  The app will be Free and compatible with 2200+ devices including the iPhone, iPad and Android. 

"We are very excited about the new app, especially since the association also shares in the anticipation of the project.  The association's website is very good, in our opinion.  It's well thought out and easy to navigate.  The information is there and it appears to be up to date.  We have seen many association websites and we believe that Jennifer did an excellent job on this one.

We believe that we can take the positive of what is already there and make it available to anyone with a smart phone or similar device.  This expands the reach of the American Gelbvieh Association beyond anything they've had before.

We love our cattlemen and women.  We want to work directly with them to make this the most useful application in their business." - Brian Hale, Developer

The new Gelbvieh Association App will be available for download through Apple's App Store (through iTunes) and the Android market, Google Play, as well as other less-known 'app' stores, and through the association's website ( from your mobile device.

We are passionate about helping our friends who work hard to feed the world every day.

Hale Multimedia is;

Howard Hale; NAFB Farm Broadcaster of several syndicated radio programs and livestock producer
Brian Hale; U.S. Army veteran computer programmer, Farm Broadcaster, Website and App Developer
Andi Hale; Graphics Designer, Website Designer, Computer Programmer, Children's Youth Leader
Nia Hale; Senior Vice President of Research and Marketing at Hale Multimedia LLC